RED GHOST

We exercise a systematic approach to each film project while consulting it with the client. The film making process comprises of four steps: IDEA – PREPARATION – PRODUCTION – POST PRODUCTION. We added one more step: PROMOTION, as without it achieving the desired effect would be a lot harder, if not impossible.

We start by creating the idea for the film. We work on the script, storyboard and visual concept of the image. We gather a team of professionals to and select the top-notch equipment to meet the project requirements. Once the work schedule and the production budget have been prepared, it’s a go! At this stage our imagination segues into a movie which is honed during postproduction to become a coherent product. The footage is edited and then sound, colours, animations, graphics and music are added to the film. This is how our imagination meets on-screen reality.

THE IDEA
At the beginning there is always an idea. While meeting with our clients, we define their needs and the aims of the film. We unleash our imagination in order to find and work out the very idea which will hit the nail on the head. Having taken care of the creative process, we estimate the preliminary budget.

PREPARATIONS
We visit the film location. At this stage we analyze all the factors relating to the film production: we gather the best team of people, we select the proper equipment, we write the script and the shooting script, and schedule and we make the exact evaluation of the budget. We prepare the location for shooting.

PRODUCTION
Camera, action and… at last! We start shooting at the location with the team, according to the previously accepted guidelines and the script.

POST PRODUCTION
The footage is edited and submitted for further work: coloring and sound editing. We add narration, 3D and 2D animations, and graphics. We save the films to the required formats on suitable media (e.g. Full HD, formats required on vimeo and YuTube).

PROMOTION
Upon consultation with the client, we can put together a strategy for each movie, thanks to which the film will be successfully promoted in the media and achieve its objectives.
 

We produce:
• Corporate films
• Air photos and air footage (using drones)
• 3D and 2D animations
• Adverstising spots
• Footage from events
• Product advertisements
• Image films
• Photo sessions
• Instructional videos
• …and many more we don’t know about them yet! :)

Having consulted the client, we can prepare a strategy for each movie. This enables the film to be successfully promoted in the media and achieve its targets.

Strategy is an art of commanding and action. We create strategies and work out plans of marketing activities, that build image of products and services while supporting their promotion in media and increasing sale.

We prepare the strategy of marketing activities after analising consumer insight, offer of products and services of the company and its market standing, position of the brands within company’s portfolio, sales plans and marketing targets to achieve.  We design branding, elaborate plans of implementation and positioning for the new brands as well as plans of further expansion or repositioning for the brands already existing. We prepare competitors analysis, divide market into segments, define target groups and prepare best tailored offer. We elaborate the tools of implementation and the instruments of control of the execution of plan, schedule and budget. Next we help to launch the strategy to the market.

We elaborate:

•    Strategies of product development and product portfolio development
•    New brand launch strategies
•    Brand repositioning strategies
•    Sales promotion strategies
•    Social media brand communication strategies
•    Strategies of managing the crisis of the brand
•    Marketing strategies

Having consulted the client, we can prepare a strategy for each movie. This enables the film to be successfully promoted in the media and achieve its targets.

We create and we build new brands, beginning with an empty page and complete our task having the whole brand image elaborated: name, logo, claim, internet domain name, Key Visual and Corporate Identity.

We create entirely new brands and support their development by building for them strong position in consumers’ minds.  We make also rebranding and repositioning already existing brands. In result brands are better perceived by the customers, acquiring a stronger image and better profit. Within the branding we prepare a bunch of information: name, logo, claim, internet domain name, key visual as graphic pattern of advertisement materials and Corporate Identity. If there are more brands in your portfolio, we build their architecture too.

We create:

•    Logo
•    Name
•    Internet domain name
•    Claim
•    Key Visual
•    Corporate Identity
•    Brand architecture

We focus on the activity on Internet and this is the place where we build the presence of the brands. We create and deliver valuable content which is the answers for the questions and needs of clients. We make communication strategy for the brand with its target group on the Internet and Social Media.

We deliver to the clients valuable content about products and services, which he seeks for. We create messages, articles and information that influence and change consumers perception towards the brand. Content marketing is the art of finding the client, understanding him and meeting his needs. It means also that we influence his mind with the aim to build his loyalty.   Digital media are easily measurable and they give immediately the answer about the brand’s position in customer mind. Thanks to that our activity and content we deliver effectively help to create consumers perception and to build loyal clients database.

We create:

•    Website – writing and editing of content
•    Social Media – communication strategy, creating and conducting brand fan pages
•    Company bulletins and corporate portals - writing and editing
•    Press releases, messages and statements
•    PR-notes, news on the website
•    Investor relations – writing and editing the content for the investors and shareholders, Annual Reports
•    Corporate Social Responsibility – creating and conducting CSR policy
•    Company blogs – writing and editing